What we do
Now & Next helps organisations understand young people as they are, and where they're heading. We understand Gen Z, Gen Alpha, and the generations shaping what comes next: how they think, work, learn and live now, and the shifts that will define their future.
RESEARCH & INSIGHT
Knowing what young people actually think, want and value, not guessing at it. We work across qualitative and quantitative methods: focus groups, surveys, co-creation workshops, segmentation, designing each project around what will genuinely answer your brief, from brand positioning to graduate outcomes.
THOUGHT LEADERSHIP
Turning research into a point of view. We help organisations build bold, evidence-based positions on where young people are heading: grounded enough to be credible, sharp enough to get noticed, and built to hold up in a boardroom or a headline.
We ask young people
what they are doing now and what they want to
do next.
ABOUT
Now + Next was founded by Josephine Hansom and Lowri Gilbert, combining research expertise with the discipline of turning insight into action.
Josephine is a researcher and speaker on generational change, with over 25 years spanning brands, universities, government and the third sector. Lowri is a former Senior Civil Servant who led national behaviour-change programmes, commissioning research and evaluation to shape government policy and drive real-world change.
Together they tell you what young people think and help you act on it, with the rigour of research and the discipline of delivery behind every recommendation.
Josephine also speaks widely on these themes. See her speaking work at josephinehansom.com.
TRUSTED BY
Between them, Josephine and Lowri bring research expertise trusted by organisations including HSBC, BBC, Spotify, UCAS, ASOS, Roblox, The FA and Art Fund, and delivery experience from within government, commissioning and evaluating research to inform national priorities.